About Us

Precise Direction is a new emerging brand jointly launched by the Italian experiential design company OPSIS DESIGN and the high-tech engineering manufacturing company ALLPOWER. The brand’s founder, Ken, who completed his bachelor’s and master’s degrees at Harbin Institute of Technology, sparked a creative and design synergy during a collaboration with the Italian designer duo, the Di Cesare brothers. Sharing a similar vision and values, they co-founded the brand Precise Direction.

Precise Direction’s mission is to integrate technological interactive elements with natural and modern interior design.

OPSIS DESIGN is an interdisciplinary interior architectural design company driven by strategy and specializing in “branded landscape design.” The company excels at storytelling through space. Founders Andrea and Luca, the Di Cesare brothers, possess forward-thinking vision and boundless imagination. With backgrounds in music industrial design, spatial interaction design, and brand semiotics, they weave colors, materials, sounds, and scents into narrative systems to convey stories and inspiration.

ALLPOWER, with over 20 years of expertise in high-end customization, has the strength to turn OPSIS’s creative ideas into reality.

When exceptional Italian design meets advanced Chinese manufacturing, a brilliant spark named Precise Direction is ignited.